Dallas CPA Firm
Reed Covar
TITLE
Associate Principal
HOMETOWN
Edgefield, SC
YEARS OF EXPERIENCE
8
EDUCATION
Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.
Beginning his career at a southeastern regional firm in Columbia, SC, Reed honed his skills from 2017 to 2020. He then transitioned to a specialized role at a firm focusing on Medicare and Medicaid cost reporting, long-term care facilities, and nursing homes, where he provided crucial support in the preparation of audited financial statements and tax returns. Most recently, Reed served at LZ Tax, a subsidiary of LegalZoom, Inc., where he played a key role in supporting small to medium-sized business owners, contributing to product development, enhancing customer engagement, and leading a team of 10 associates. Currently residing in Houston, TX, Reed enjoys life with his partner and their 1-year-old Boxer dog, Layla. He is passionate about continuous learning and personal growth, with aspirations to become fluent in Spanish before turning 40. Outside of work, Reed enjoys exploring the great outdoors, visiting national parks, playing golf, and practicing the piano. A frequent traveler, he finds solace in visiting the Caribbean, especially the island of St. John, at least once a year.
Specialties
Tax Strategy & Planning
Business & Personal Tax Strategy
Multi-State Tax
Cryptocurrency NFTs
Rental Properties
1031 Exchange
Industries
Real Estate
Construction
Professional Services
First Class Advisory Service from Your Dallas CPA
At Dark Horse CPAs, we focus on advisory first. Having a 1-to-1 relationship with our clients is the most important element of every engagement. Whether you need tax, accounting or wealth planning, our team of CPAs and Wealth Advisors are focused on ensuring we are maximizing your Tax Strategy, minimizing your tax burden, ensuring your accounting function is operating the way it should, so that you don't get "surprised" throughout the year.
REED COVAR, ASSOCIATE PRINCIPAL
At Dark Horse CPAs, we combine collaboration and individual autonomy to create the perfect environment for offering personalized, high-quality tax and accounting advisory services. Our goal is to ensure that each client receives maximum value from their relationship with their CPA. When you work with me, you'll not only enjoy a direct, one-on-one connection but also tap into the collective knowledge and resources of the entire team, allowing us to provide tailored solutions that best serve your financial needs.
89%
Net Promoter Score
The average NPS for accounting firms is 38%. At Dark Horse, 89% of our clients would recommend us to a friend.
Net Promoter Score
Companies use this metric to gauge how happy their customers are with their services. It's calculated by taking the percentage of "promoters" minus the % of "detractors. "The average NPS score for the accounting industry is 39%, less than the DMV! We believe it's important to share that we have successfully fulfilled our promise to WOW clients and consistently monitor this metric to ensure we continue to deliver on the highest level.
350+
5-Star Reviews
Our Google and Yelp reviews speak for themselves. Our goal is to provide 5-star service to every client, every time.
5-Star Reviews
When someone shares their experience with us online, we find it extremely valuable to know where we've exceeded expectations and where we can improve. Many of our clients decide to engage with us as a result of reading about other Dark Horse clients’ experiences. Even when things do not go as planned, we do everything we can to make it right.
90%
Retention Rate
We're all about creating long-lasting, value-added relationships.
Retention Rate
This is the frequency of repeat business from our clients that work with us. This means that 9 out of 10 clients use us for subsequent years. That shows us that people enjoy working with our CPAs, are pleased with the work, and want to continue with Dark Horse over the long term.
Tax Services for People.
The Problem: It’s not until you file your personal tax return that you feel the sting of your tax situation. Whether it’s an unwanted surprise in the amount owed or refunded, or the realization that you left significant tax savings on the table, the sting hurts. We believe in No Surprises, especially the bad kind. This is why we work collaboratively with our clients to ensure they plan for and reduce taxes wherever possible. We make sure every engagement requires a level of Tax Planning with your CPA, period.
REED COVAR, ASSOCIATE PRINCIPAL
"In my experience, it's surprising how many CPAs don’t prioritize an annual or bi-annual check-in with their clients. A proactive, regular review is key to uncovering opportunities and staying ahead with effective tax planning. That's why I believe every tax engagement should include, at the very least, an annual check-in. This approach not only maximizes the value of your CPA relationship but also leads to significant tax savings and provides crucial insights for the future. Proactive tax planning isn't just about compliance—it's about empowering clients with strategies that optimize their financial outcomes year after year."
Accounting Solutions for Businesses.
The Problem: Small businesses are making uninformed decisions because they aren’t receiving timely, accurate and actionable financial data from their accountant. They’re also not receiving the strategic guidance they need in order to plan for and reduce their taxes. We hate this. This is why we combine bookkeeping and tax services for our business clients to ensure they’re making informed, tax-savvy decisions to move their business forward. We take an Advisory-First approach and need good data to bring the most value to every engagement.
REED COVAR, ASSOCIATE PRINCIPAL
"Many business owners see accounting and tax obligations as distinct, separate tasks. However, the reality is that every financial move in your bookkeeping has a direct impact on your tax return. This is why it’s crucial to integrate business accounting and tax advisory. By aligning both functions, I help business owners uncover opportunities for tax savings and ensure that financial decisions are optimized for both accounting accuracy and tax efficiency. This unified approach not only streamlines your processes but also ensures that you are making strategic choices that benefit your overall financial health."
Nancy R.
I have used James Larsen as my CPA for many years and am confident in his work ethic and tax knowledge.
Blogs and Pods
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Blog
Understanding the New DOL Overtime Rules: What Your Company Needs to Know
VLOG
Transforming the CPA Landscape: Darkhorse CPA’s Innovative Model for Growth and Success
Podcast
SPEED ROUND: 1031 Exchanges
Get a personable & experienced CPA who will partner with you to achieve unparalleled results.
