Dark Horse’s Partnership With Gusto Helped Double the CPA Firm’s Revenue in 2023: A Featured Case Study

Dark Horse CPAs is thrilled to announce its selection and participation in a case study by leading human resources solution provider Gusto. This case study shines a spotlight on Dark Horse's adoption of Gusto—specifically, how the platform helped the leading CPA firm nearly double its annual revenue in 2023.

“In only a year, our firm grew from $6 million to $12 million,” said Dark Horse CEO and Co-Founder Chase Birky. “That’s certainly a testament to our team, but Gusto played a key role in that growth. Thanks to Gusto, our team is freed up to focus on what we do best—serve our clients and give them streamlined access to the information and coverage they need.”

By leveraging Gusto's cloud-based platform, Dark Horse CPAs has significantly improved its operational efficiency. The transition from ADP to Gusto has helped the firm reduce payroll and tax inefficiencies by as much as 80%.

This efficiency is just one more way that the firm continues to differentiate itself, surprising both clients and the competition.

“We were honored to participate in this case study,” said Dark Horse Chief Operating Officer and Co-Founder Max Fritz. “This is another great example of how our firm will continue to innovate in 2024, ensuring our CPAs are front and center with their clients, giving them exactly what they need, when they need it.”

Learn more by visiting gusto.com.

ABOUT DARK HORSE CPAs

Dark Horse CPAs provides integrated tax, accounting, and CFO services to small businesses and individuals across the U.S. The firm was founded to save small businesses (and their owners) from subpar accounting and tax services and subpar client experiences. These small businesses are Dark Horses among their larger and more well-known competition. Being a Dark Horse CPA means advocating for small businesses by bringing to them the tax strategies and accounting insights previously reserved for big business.